Naturin Products Packaging
Branding Strategy + Packaging
Naturin is one of India’s leading Brand in FMCG. They work and create unique blends using only the highest quality ingredients in sauces. We worked with Naturin by suggesting them monolithic brand positioning and create a bold visual language.The pack for the brand was carefully constructed, over many iterations, to reflect it for both B2B and B2C. The other brand elements like the colors, icons and typography made it interesting.
Challenges:
- No clear strategy for branding for the existing and new product categories to be launched.
- No consistency among brandings for product categories.
- No clear distinction on shelf among competitors.
- No Branding language.
- Looked more of generic design.
Solution:
- Created consistency among product categories via Monolithic branding approach.
- Strategy for the visual languiage of existing and new product.
- Creatives made to look packaging distinctive and direct.
- Use of product photos and bold font type to create product.
- visibility from a distance.
- Better placement among competitors.
