EARTH ANGEL
Identity Design + Logo guidelines + Brand language
The Earth Angel is a domestic fashion brand that designs and retails wide range collection of clothes, shoes and accessories. We worked with the brand closely, to give it a Brand Identity and Visual Language. The clean logotype is enhanced by a bold typeface and premium feel is added to the visual language by monochrome color scheme.
Challenges:
- Neat and clean identity for european market.
- Set up a language for the print collaterals.
Solution:
- Created simple idenitity for premium branding approach.
- Strategy for the visual languiage of existing and new product.
- Logo guidelines such as color, pattern etc were created to set up a langauage
- Better placement among competitors.
